This attitude is affecting the way that women think about the things that they wear. Increasingly, they prefer to take the things that they would wear for their utility anyway, and spend more to get a version that's beautiful.
At the same time, women have become less inclined to try to fit into the workplace by looking and behaving more like men. There's been more emphasis on the importance of women to a strong economy and strong companies, and younger women feel that they have every right to add feminine touches to their appearance without having their competence or commitment to the job questioned.
These factors, together with others, have led to increased interest in silver watches for women. They've become a fashionable, and practical, expression of femininity for people who are pursuing all sorts of career paths.
Matching Metals to Skin Tone
Recent trends have both women and men thinking more seriously about how a style works for them personally, rather than just about how well a particular item fits the latest fashion. This extends even to pieces of jewelry and accessories.
Gold used to be what everyone naturally assumed jewelry was supposed to be made out of if you wanted something nice, so no one spent very much time questioning whether it was really the best choice for every individual. Now, though, many individuals have recognized that the yellow tone gold isn't a good fit for many skin colors.
Silver has a more neutral character overall, and also tends to look better on people with lighter skin who often don't look good in yellow in general. This has helped to fuel silver's growth as a popular color for accessories of all sorts.
A Quieter Form of Luxury
There's always pleasure in wearing something beautiful, but some women have grown to feel uncomfortable with extreme displays of wealth. People who grow up in periods where the economy isn't doing well often have some extra sensitivity to money and how visibly it’s used. This has led many of the women who are currently graduating from colleges and graduate schools, and who went through a severe economic downturn during their adolescence, to prefer a quieter approach to luxury.
Silver is beautiful and is used in many very wonderful luxury timepieces, but it's not quite as obvious as gold is. It can easily hide itself among metals like stainless steel and chrome, so it's a lot easier for a young woman to wear it without feeling as if she might come across as someone who's engaging in a garish display.
This is similar to why women love beautiful sterling silver watches for women at all, since it gives them a chance to wear something lovely that also serves a practical purpose to justify its presence. At the same time, it does have much more of a feel of luxury about it than it did to previous generations. Silver prices have been rising alongside gold in recent years, and this increase in value has caused more girls to grow up thinking of it as something special.
It's also worth noting how many young women now carry around some kind of technological device with them almost all of the time. They tend to want their mobile phones, laptops, tablets, and other devices to be a good match for the things that they're wearing. Some ladies will even pick up several cases or sleeves for their devices in different colors to make sure that they can properly accessorize their portables to go with their outfit.
This is significant when looking at silver women’s watches because of how much more often materials like steel and chrome are used on mobile devices compared to yellows and golds. Many mobile phones are either white or black, but include a number of chrome accents that naturally look fairly good next to silver.
Of course, you can't get around the fact that women’s silver watches are much more affordable than comparable gold ones would be. Gold prices have increased tremendously in the past couple of decades.
At this point, the metal is being widely marketed as an investment option that promises to protect people from the hyperinflation that they fear is coming. Many families that were severely hurt by recent economic downturns in stocks and real estate fled toward gold in hopes that it would prove to be a safe haven. This has driven prices even higher, and put it out of reach for many consumes, while silver remains something affordable enough that people can buy and enjoy it.
All of the factors above have combined to drive a lot of interest toward silver accessories, like silver watches for women. Even the some of the highest luxury brands like Tiffany & Co. have been expanding their silver collections. Collections based on the metal have been showing at big fashion events, such as Milan Fashion week. It's truly become the most fashionable of metals.